Category · Spain
Home & Garden
1.6M estimated AI asks a month. AI answers name 476 brands with no clear leader and show native product carousels in 14.3% of AI Mode and 21.6% of ChatGPT answers.
Taxonomy #536Level 1n = 630 answers610 promptsupdated Oct 28, 2026AI Mode305ChatGPT315AI Overviews10
AI demand / mo
1.6M
3.8M Google searches
CPC €0.29 · High comp.
12-month trend
−12%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
476
Fragmented · HHI 34
n = 315 answers
Native catalog
AI Mode14.3%
ChatGPT21.6%
1.2K distinct products
n = 620 answers
Ad rate
0%ChatGPT
No ads captured
n = 315 answers
Opportunity
94
High
94 / 100
- Demand
- p94
- Open
- 95
- Ads
- 0
n = 630 answers
Subcategories
21 subcategories · size = AI demand · colour = opportunity
97Kitchen & Dining26.1%408.6K AI asks / mo95Decor15.8%246.8K AI asks / mo86Lawn & Garden12.4%194.5K AI asks / mo84Household Appliances12%187.9K AI asks / mo88Pool & Spa9.1%142K AI asks / mo91Household Supplies7.6%118.3K AI asks / mo66Plants5.5%86.7K AI asks / mo74Linens & Bedding5%77.7K AI asks / moBusiness & Home SecurityWood StovesFlood, Fire & Gas SafetyBathroom AccessoriesLighting
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 630 answers610 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Home & Garden answers
n = 315 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 34Leader 3%Top 3 5.2%
Fragmented: no brand dominates. The top 3 hold 5.2% of mentions; the leader 3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode305
- AI Overviews10