Compare · Google taxonomy #536
Home & Garden
Casa y jardín
n = 2,654 answers2,614 promptsOct 28, 2026Mexico
Casa y jardín
n = 636 answers616 promptsOct 28, 2026Leader VEVOR0.9%
United States
Home & Garden
n = 1,388 answers1,388 promptsOct 28, 2026Leader VEVOR1.1%
Spain
Casa y jardín
n = 630 answers610 promptsOct 28, 2026Leader Cecotec3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (16.7M asks a month) than in Spain (1.6M).
- ChatGPT shows ads in 35.8% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.6× more often in the US (33.5% of answers) than in Mexico (12.9%).
- VEVOR leads in Mexico and the US; Cecotec in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Home Depot in the US.
- Search demand is shrinking in every country (−6% to −12% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
2.2M
16.7M
1.6M
Google searches / month
5.2M
40.2M
3.8M
Search trend
down −6%
Peak: Nov 2025
down −10%
Peak: Nov 2025
down −12%
Peak: Nov 2025
Cost per click
MX$5.07
High competition
$1.92
High competition
€0.29
High competition
Shopping carousel
12.9%
AI Mode 12.8% · ChatGPT 12.9%
33.5%
AI Mode 35.3% · ChatGPT 31.7%
18%
AI Mode 14.3% · ChatGPT 21.6%
Ads in answers
35.8%
114 ads seen
35.4%
257 ads seen
0%
0 ads seen
Brands named
462
Top 3 hold 2.7%
1,646
Top 3 hold 3.1%
476
Top 3 hold 5.2%
Concentration
Fragmented
HHI 28
Fragmented
HHI 14
Fragmented
HHI 34
Products in carousels
430
Median MX$1,030
2,013
Median $54.99
1,157
Median €49.90
Opportunity
High94
High97
High94
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
1,646 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
430 products
- 1Amazon25.7%81
- 2Mercado Libre22.8%108
- 3Home Depot7.2%38
United States
2,013 products
- 1Home Depot14.8%237
- 2Walmart11.2%204
- 3Amazon5.6%79
Spain
1,157 products
- 1Amazon21.5%99
- 2Leroy Merlin10.9%93
- 3Etsy3.2%17
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure