Category · Spain
Household Supplies
118.3K estimated AI asks a month. AI answers name 57 brands with no clear leader and show native product carousels in 16.7% of AI Mode and 25.8% of ChatGPT answers.
Taxonomy #630Level 2n = 62 answers62 promptsupdated Oct 28, 2026AI Mode31ChatGPT31
AI demand / mo
118.3K
285.1K Google searches
CPC €0.32 · High comp.
12-month trend
−16%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
57
Fragmented · HHI 189
n = 31 answers
Native catalog
AI Mode16.7%
ChatGPT25.8%
169 distinct products
n = 62 answers
Ad rate
0%ChatGPT
No ads captured
n = 31 answers
Opportunity
91
High
91 / 100
- Demand
- p90
- Open
- 91
- Ads
- 0
n = 62 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
96Household Cleaning Supplies50.7%60K AI asks / mo92Storage & Organization21.2%25.1K AI asks / mo91Laundry Supplies14.7%17.4K AI asks / mo68Household Paper Products6%7.1K AI asks / moShoe Care & Tools2.5%Pest Control2.2%39Waste Containment1.9%2.3K AI asks / mo
4 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 62 answers62 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Household Supplies answers
n = 31 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 189Leader 3.2%Top 3 9.5%
Fragmented: no brand dominates. The top 3 hold 9.5% of mentions; the leader 3.2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode31