Category · Spain
Household Cleaning Supplies
60K estimated AI asks a month. AI answers name 19 brands with no clear leader and show native product carousels in 22.2% of AI Mode and 33.3% of ChatGPT answers.
Taxonomy #623Level 3n = 18 answers18 promptsupdated Oct 28, 2026AI Mode9ChatGPT9
AI demand / mo
60K
144.5K Google searches
CPC €0.22 · High comp.
12-month trend
−19%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
19
Fragmented · HHI 567
n = 9 answers
Native catalog
AI Mode22.2%
ChatGPT33.3%
66 distinct products
n = 18 answers
Ad rate
0%ChatGPT
No ads captured
n = 9 answers
Opportunity
96
High
96 / 100
- Demand
- p98
- Open
- 76
- Ads
- 0
n = 18 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
98Household Cleaning Products71.9%43.1K AI asks / mo70Mops8.4%5K AI asks / mo64Brooms6.8%4.1K AI asks / mo64Squeegees6.8%4.1K AI asks / moDusters2.5%Carpet Sweepers2%13Dustpans1.1%
3 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 18 answers18 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Household Cleaning Supplies answers
n = 9 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 567Leader 9.5%Top 3 23.8%
Fragmented: no brand dominates. The top 3 hold 23.8% of mentions; the leader 9.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode9