Category · Mexico
Household Paper Products
22.8K estimated AI asks a month. AI answers name 9 brands with no clear leader, show no native product carousel, and carry ads in 33.3% of ChatGPT answers.
Taxonomy #2530Level 3n = 6 answers6 promptsupdated Oct 27, 2026Low sampleAI Mode3ChatGPT3
AI demand / mo
22.8K
54.9K Google searches
CPC MX$5.49 · High comp.
12-month trend
+19%
Peak Jan
Oct 2025 – Sep 2026
Brands seen
9
Fragmented · HHI 1,250
n = 3 answers
Native catalog
AI Mode0%
ChatGPT0%
n = 6 answers
Ad rate
33.3%ChatGPT
1 ad · 1 advertiser
n = 3 answers
Opportunity
66
High
66 / 100
- Demand
- p90
- Open
- 50
- Ads
- 33
n = 6 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
92Toilet Paper90.1%20.5K AI asks / mo9Paper Napkins6.6%1.5K AI asks / mo44Paper Towels2.9%664 AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 6 answers6 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Household Paper Products answers
n = 3 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,250Leader 16.7%Top 3 50%
Fragmented: no brand dominates. The top 3 hold 50% of mentions; the leader 16.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode3