Category · Mexico
Household Supplies
110K estimated AI asks a month. AI answers name 55 brands with no clear leader, show native product carousels in 2.9% of AI Mode and 5.4% of ChatGPT answers, and carry ads in 48.6% of ChatGPT answers.
Taxonomy #630Level 2n = 74 answers74 promptsupdated Oct 27, 2026AI Mode37ChatGPT37
AI demand / mo
110K
265.1K Google searches
CPC MX$4.52 · High comp.
12-month trend
+3%
Peak Jan
Oct 2025 – Sep 2026
Brands seen
55
Fragmented · HHI 194
n = 37 answers
Native catalog
AI Mode2.9%
ChatGPT5.4%
6 distinct products
n = 74 answers
Ad rate
48.6%ChatGPT
18 ads · 6 advertisers
n = 37 answers
Opportunity
76
High
76 / 100
- Demand
- p82
- Open
- 90
- Ads
- 49
n = 74 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
77Laundry Supplies25.6%28.2K AI asks / mo86Household Cleaning Supplies21.7%23.9K AI asks / mo66Household Paper Products20.7%22.8K AI asks / mo76Storage & Organization18.3%20.1K AI asks / mo27Pest Control5.7%6.2K AI asks / mo34Shoe Care & Tools3.7%4.1K AI asks / mo11Waste Containment2.2%2.4K AI asks / moGarbage BagsMoisture Absorbers
3 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 74 answers74 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Household Supplies answers
n = 37 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 194Leader 3.3%Top 3 10%
Fragmented: no brand dominates. The top 3 hold 10% of mentions; the leader 3.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode37