Category · Mexico
Household Cleaning Supplies
23.9K estimated AI asks a month. AI answers name 16 brands with no clear leader, show native product carousels in 9.1% of ChatGPT answers, and carry ads in 54.5% of ChatGPT answers.
Taxonomy #623Level 3n = 22 answers22 promptsupdated Oct 27, 2026AI Mode11ChatGPT11
AI demand / mo
23.9K
57.7K Google searches
CPC MX$4.80 · High comp.
12-month trend
+4%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
16
Fragmented · HHI 625
n = 11 answers
Native catalog
AI Mode0%
ChatGPT9.1%
1 distinct product
n = 22 answers
Ad rate
54.5%ChatGPT
6 ads · 4 advertisers
n = 11 answers
Opportunity
86
High
86 / 100
- Demand
- p90
- Open
- 81
- Ads
- 55
n = 22 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
27Brooms47%11.2K AI asks / mo42Household Cleaning Products13.1%3.1K AI asks / mo67Sponges & Scouring Pads11.4%2.7K AI asks / mo64Dusters9.4%2.2K AI asks / mo55Mops5%1.2K AI asks / mo8Dustpans5%1.2K AI asks / mo5Carpet Sweepers3.3%788 AI asks / mo44Cleaning Gloves2.8%664 AI asks / moBroom Heads1.5%Squeegees1.2%
5 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 22 answers22 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Household Cleaning Supplies answers
n = 11 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 625Leader 6.3%Top 3 18.8%
Fragmented: no brand dominates. The top 3 hold 18.8% of mentions; the leader 6.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode11