Category · United States
Fitness & Nutrition
472.7K estimated AI asks a month. AI answers name 15 brands with no clear leader, show native product carousels in 66.7% of AI Mode answers, and carry ads in 33.3% of ChatGPT answers.
Taxonomy #2890Level 3n = 6 answers6 promptsupdated Oct 28, 2026Low sampleAI Mode3ChatGPT3
AI demand / mo
472.7K
1.1M Google searches
CPC $2.09 · High comp.
12-month trend
+2%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
15
Fragmented · HHI 667
n = 3 answers
Native catalog
AI Mode66.7%
ChatGPT0%
9 distinct products
n = 6 answers
Ad rate
33.3%ChatGPT
1 ad · 1 advertiser
n = 3 answers
Opportunity
94
High
94 / 100
- Demand
- p96
- Open
- 80
- Ads
- 33
n = 6 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
60Vitamins & Supplements59.1%279.3K AI asks / mo94Nutrition Drinks & Shakes26.4%124.9K AI asks / mo91Nutrition Bars14.5%68.5K AI asks / mo
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 6 answers6 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Fitness & Nutrition answers
n = 3 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 667Leader 6.7%Top 3 20%
Fragmented: no brand dominates. The top 3 hold 20% of mentions; the leader 6.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode3