202.3K estimated AI asks a month. AI answers name 21 brands with no clear leader, show native product carousels in 20% of AI Mode answers, and carry ads in 60% of ChatGPT answers.
6 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Home Fragrances answers
Fragmented: no brand dominates. The top 3 hold 14.3% of mentions; the leader 4.8%.
Product categories: Google answers only, for now
