Category · United States
Household Cleaning Supplies
643.1K estimated AI asks a month. AI answers name 65 brands with no clear leader, show native product carousels in 57.1% of AI Mode and 27.6% of ChatGPT answers, and carry ads in 51.7% of ChatGPT answers.
Taxonomy #623Level 3n = 58 answers58 promptsupdated Oct 28, 2026AI Mode29ChatGPT29
AI demand / mo
643.1K
1.5M Google searches
CPC $3.03 · High comp.
12-month trend
−13%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
65
Fragmented · HHI 192
n = 29 answers
Native catalog
AI Mode57.1%
ChatGPT27.6%
95 distinct products
n = 58 answers
Ad rate
51.7%ChatGPT
15 ads · 9 advertisers
n = 29 answers
Opportunity
94
High
94 / 100
- Demand
- p97
- Open
- 90
- Ads
- 52
n = 58 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 58 answers58 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Household Cleaning Supplies answers
n = 29 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 192Leader 3.5%Top 3 10.5%
Fragmented: no brand dominates. The top 3 hold 10.5% of mentions; the leader 3.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode29