Category · Mexico
Makeup
45.5K estimated AI asks a month. AI answers name 22 brands with no clear leader, show native product carousels in 25% of AI Mode answers, and carry ads in 75% of ChatGPT answers.
Taxonomy #477Level 4n = 16 answers16 promptsupdated Oct 27, 2026AI Mode8ChatGPT8
AI demand / mo
45.5K
109.7K Google searches
CPC MX$2.29 · High comp.
12-month trend
−7%
Peak May
Oct 2025 – Sep 2026
Brands seen
22
Fragmented · HHI 496
n = 8 answers
Native catalog
AI Mode25%
ChatGPT0%
6 distinct products
n = 16 answers
Ad rate
75%ChatGPT
6 ads · 3 advertisers
n = 8 answers
Opportunity
78
High
78 / 100
- Demand
- p98
- Open
- 76
- Ads
- 75
n = 16 answers
Subcategories
7 subcategories · size = AI demand · colour = opportunity
59Eye Makeup61.1%27.8K AI asks / mo29Face Makeup27.4%12.5K AI asks / mo76Lip Makeup10.9%4.9K AI asks / mo
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 16 answers16 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Makeup answers
n = 8 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 496Leader 8%Top 3 24%
Fragmented: no brand dominates. The top 3 hold 24% of mentions; the leader 8%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode8