Compare · Google taxonomy #630
Household Supplies
Productos del hogar · Home & Garden
n = 304 answers304 promptsOct 28, 2026Mexico
Productos del hogar
n = 74 answers74 promptsOct 27, 2026Leader Pétalo3.3%
United States
Household Supplies
n = 168 answers168 promptsOct 28, 2026Leader OXO1.9%
Spain
Productos del hogar
n = 62 answers62 promptsOct 28, 2026Leader Vileda3.2%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (1.5M asks a month) than in Mexico (110K).
- Shopping carousels show up 8.1× more often in the US (33.5% of answers) than in Mexico (4.2%).
- ChatGPT shows ads in 48.6% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Pétalo in Mexico, OXO in the US and Vileda in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: Spain, scoring 91 (high) against 76 in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
110K
1.5M
118.3K
Google searches / month
265.1K
3.5M
285.1K
Search trend
up +3%
Peak: Jan 2026
down −9%
Peak: Dec 2025
down −16%
Peak: Nov 2025
Cost per click
MX$4.52
High competition
$2.20
High competition
€0.32
High competition
Shopping carousel
4.2%
AI Mode 2.9% · ChatGPT 5.4%
33.5%
AI Mode 39.5% · ChatGPT 27.4%
21.3%
AI Mode 16.7% · ChatGPT 25.8%
Ads in answers
48.6%
18 ads seen
40.5%
34 ads seen
0%
0 ads seen
Brands named
55
Top 3 hold 10%
173
Top 3 hold 5.7%
57
Top 3 hold 9.5%
Concentration
Fragmented
HHI 194
Fragmented
HHI 72
Fragmented
HHI 189
Products in carousels
6
Median MX$174
201
Median $12.96
169
Median €24.08
Opportunity
High76
High88
High91
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
55 brands
United States
173 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
- 1Mercado Libre28.3%13
- 2Walmart13%6
- 3Amazon10.9%5
United States
201 products
- 1Walmart20.6%34
- 2Home Depot10.3%21
- 3Target9.1%16
Spain
169 products
- 1Amazon26.8%15
- 2Leroy Merlin11.9%13
- 3Carrefour5.2%8
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure