Category · Mexico
Bath & Body
12.3K estimated AI asks a month. AI answers name 16 brands with no clear leader, show native product carousels in 14.3% of AI Mode answers, and carry ads in 42.9% of ChatGPT answers.
Taxonomy #474Level 4n = 14 answers14 promptsupdated Oct 27, 2026AI Mode7ChatGPT7
AI demand / mo
12.3K
29.5K Google searches
CPC MX$3.69 · High comp.
12-month trend
+24%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
16
Fragmented · HHI 625
n = 7 answers
Native catalog
AI Mode14.3%
ChatGPT0%
4 distinct products
n = 14 answers
Ad rate
42.9%ChatGPT
3 ads · 2 advertisers
n = 7 answers
Opportunity
94
High
94 / 100
- Demand
- p92
- Open
- 81
- Ads
- 43
n = 14 answers
Subcategories
10 subcategories · size = AI demand · colour = opportunity
67Liquid Hand Soap22.4%2.7K AI asks / mo65Bath Brushes18.3%2.2K AI asks / mo15Bath Additives18.3%2.2K AI asks / mo61Bath Sponges & Loofahs14.9%1.8K AI asks / mo55Body Wash9.8%1.2K AI asks / mo8Adult Hygienic Wipes8.1%996 AI asks / mo6Hand Sanitizers & Wipes6.4%788 AI asks / moShower Caps1.1%Bar Soap0.7%
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 14 answers14 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Bath & Body answers
n = 7 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 625Leader 6.3%Top 3 18.8%
Fragmented: no brand dominates. The top 3 hold 18.8% of mentions; the leader 6.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode7