Category · United States
Tools
2.7M estimated AI asks a month. AI answers name 247 brands with no clear leader, show native product carousels in 32.7% of AI Mode and 26.6% of ChatGPT answers, and carry ads in 16.4% of ChatGPT answers.
Taxonomy #1167Level 2n = 256 answers256 promptsupdated Oct 28, 2026AI Mode128ChatGPT128
AI demand / mo
2.7M
6.6M Google searches
CPC $1.55 · High comp.
12-month trend
−7%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
247
Fragmented · HHI 101
n = 128 answers
Native catalog
AI Mode32.7%
ChatGPT26.6%
247 distinct products
n = 256 answers
Ad rate · ChatGPT
16.4%
21 ads · 13 advertisers
n = 128 answers
Opportunity
95
High
95 / 100
- Demand
- p95
- Open
- 87
- Ads
- 16
n = 256 answers
Subcategories
79 subcategories · size = AI demand · colour = opportunity
100Measuring Tools & Sensors30.5%833K AI asks / mo95Saws8.7%236.8K AI asks / mo89Flashlights & Headlamps7.3%200.5K AI asks / mo74Ladders & Scaffolding6.7%182.6K AI asks / mo85Compactors3.7%102.1K AI asks / mo80Paint Tools2.6%72.3K AI asks / mo89Cutters2.5%69.6K AI asks / mo81Axes2.5%68.5K AI asks / mo81Compressors2.5%68.5K AI asks / mo81Tool Keys2.5%68.5K AI asks / mo81Wrenches2.5%68.5K AI asks / moPliers2.1%
Other2%
83Drills2%54.1K AI asks / mo77Anvils1.7%45.7K AI asks / mo77Lathes1.7%45.7K AI asks / mo75Plungers1.4%37.6K AI asks / mo75Screwdrivers1.4%75Soldering Irons1.4%Dollies & Hand Trucks1.1%Heat Guns1.1%Impact Wrenches & Drivers1.1%Masonry Tools1%Caulking ToolsGrease Guns0.9%Saw Horses0.9%Riveting Tools0.9%Tool Sets0.8%Log SplittersPost Hole DiggersMilling MachinesPutty Knives & Scrapers6 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 256 answers256 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Tools answers
n = 128 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 101Leader 5.5%Top 3 13.4%
Fragmented: no brand dominates. The top 3 hold 13.4% of mentions; the leader 5.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode128